Email marketing strategy:I’m going to show you all my best email marketing tips for 2021 and we’re starting right now.
Okay it’s a new report show that for every dollar a company spends on email marketing they make about 44 dollars in return which makes that just an incredibly profitable marketing tool and as with any marketing channel you know things change and shift over time things that worked last year doesn’t necessarily work this year. So in this article, I’m gonna give you my six best tips of things that are working like crazy right now in 2021.
1- Simpler or No Email Design
So the first thing I want to talk about is no email design or simpler email, so whenever I’m putting together a new email funnel for a new customer I start getting emails from them of like little screen grabs or email forwards from big companies like you know Alibaba , Amazon or Sephora.
And they say why don’t we do something like this and I get it those really designed heavy emails look really cool. they look great in the inbox and of course, you would want something like that for your business.
Almost every email provider out there even the cheap ones they come with obvious templates built right into the software itself so why not actually use those templates.
well it’s really simple because they are like one big fat commercial when they reach your inbox.
You know let’s think for a second about what email is actually primarily supposed to be used for you know it’s communicating with family and friends and sure yeah you use it for work as well. But you know when’s the last time you sent an email to a friend that looked this.
The whole idea here is to casually slip into your clients inbox as a friend or at least as a helpful person that they can trust that’s not gonna sell to them but gonna help guide them in the direction.
They want to go so I just recommend doing what successful internet marketers have already been doing and that’s just sending out boring old plain text emails and I’m only kidding when I say boring. I mean it sounds boring but these emails are much more likely to be read because they just look like a genuine email you would get from your friend or your neighbor or your family member.
The other main reason to stop using those template emails is that all the images inside and the links is the best way to make sure that you never reach your customer’s inbox. You know that little promotions tab in Gmail, you don’t want to end up there okay, you want to end up in the actual inbox where you belong.
So let’s try to keep those images and links in the email to a minimum I recommend no more than a single link per email and preferably no images at all. But if you have to use one if it adds some color or adds something special to the message of the email go ahead and do one but limit it.
2- Story Telling
Alright, now I will talk about storytelling in your emails. These is very important things that I want to improve in 2021 and something, I really want to start incorporating into my overall Gmail and email marketing strategy.
So rather than just delivering a tip or advice in the email, make it count for more by including a really short story that illustrates that point there are whole parts of your brain that just light up and fire off when it hears a good story.
Plus it makes it obvious and just more personal and relatable especially if you’re talking about something in your own past or a past customer or current customer.
So rather than just explaining how your customers can stage their home to sell faster maybe include a story about a past, a past client who refused to do that and then the house sat on the market for a long time until she finally gave in.
Then sold her house for $10,000 above asking price and make this story colorful when you can, you know cloud how you were feeling watching that all that happen and then how she was sad and felt when she finally sold her home.
3- Start Incorporating Video
All right next up I want you to start incorporating video in 2021 in emails and not only put the video in your emails but say so, write in the subject line that’s gonna double your open rates.
The other benefit is people are much more likely to actually consume your content and get the message you’re trying to send them in a video format versus reading plain text. Almost everybody is much more able to, you know understand and retain that information when they’re seeing it and hearing it in the video.
Just take whatever kind of content you were going to put in your email and just make a very short video about it. It doesn’t need to be high production value content that tricks a lot of people up thinking they have to get a whole camera crew, many workers and spend hundreds of dollars on a video. you 100% just use your smartphone do a short selfie-style video.
It’ll connect just fine and you get your point across then finally you just upload it to YouTube. Take a little screen capture of the thumbnail of that and put that picture right in your email and then link it to the video , alright next play it.
4- New Email Every Week
The next tip is just to start writing one new email every week for as long as you have to. The series should go on for and then just put that email every time at the end of that campaign. So essentially you’re just building this email campaign out at your own pace once and then it can go on and live on forever. I Just recommend splitting up the content here and there. You know maybe some videos, some blog posts, and some weeks you can even take a rest and go a little easier on yourself. And just put the information or the tips right in the body of the email itself.
You could even link out to content every once in a while but you had nothing to do with creating just put your own spin on it in the body of the email letting people know why you think it’s useful for them and then just link out to it.
5- Simple Segmentation
Okay, the other thing which is working really well now is by using some simple segmentation. Let’s say your business offers multiple types of services or has multiple types of products that interest different types of customers like
if you’re a landscaper. You might offer you know tree removal service, landscape design and weekly lawn maintenance. You could theoretically create three different lead magnets or freebies that are geared toward each service then you could start each person who opts in for the freebie about lawn care onto that email sequence.
So actually they would be on Path then when somebody downloads the freebie all about you. You know your options , then they get put in that email sequence so they’re on path B and they start getting useful content related to that service.
This is really powerful because these are two different types of customers that have a different goal in mind. So if you started just sending out a mixture of both of those topics to all of those customers, a lot of them might start unsubscribing right or you could also have one overarching umbrella lead magnet or freebie.
When its interesting to everyone and then when they’re downloading it you could have just have a simple option where they check which service are they most interested in, and then your email provider like Milc MailChimp or I use drip they would see what box they checked and that automatically puts them on either track a or track B.
6- Re-Enagaging or Scrubbing Your list
Alright next I want to talk about re-engaging or scrubbing your list so it’s really good to have a big list. If all a numbers game, You know quantity can be good but it’s more important to have a quality list that actually opens your emails.
It is looking forward to hearing from you every week so if you have a big list of people who really Havenot ever open your emails. You run a higher risk of your emails being flagged as spam or getting high unsubscribe rates and these are basically really bad signals to the email providers like Gmail.
What happens is if you get enough people who are flagging your emails as spam or unsubscribing from your emails they can start putting you out of the inbox and into either the promotions tab or even worse if your emails wind up in the spam folder.
And that goes for your whole list not just the people who flagged you as spam, you have someone who Flags you as spam.
They won’t get your emails anymore but all the people who even like hearing from you it’s gonna go in their spam folder as well. So you definitely don’t want that to happen and the other advantage of having a leaner list of only the people who are most interested in hearing from you is cost.
You know most of these service providers you know MailChimp, drip and active campaign all of them, they basically bill you based on how many subscribers you have. So it makes sense and its important you know weed out some of the ones who are just non-existent dead weight essentially. But before you start just kicking people out like a bouncer you might want to run a simple re-engagement campaign.
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