Powerful Facebook Marketing Strategies Businesses Can Implement Today
Here today I’ll be sharing my top 10 Facebook marketing tips for businesses and brands. Whether you’re just starting out on Facebook or you’re a seasoned expert I have something for everyone.
Today these tips have directly helped us increase our fan growth by more than 150 percent and engagement by three hundred fifty percent on Facebook in just one year. Yes, that is absolutely possible even with how crowded Facebook is today and all the content that’s being shared so how does that sound to you let’s get started.
1. Facebook is the platform, content is where the magic happens.
All right kicking it off with my number one tip for businesses and marketers and that’s Facebook is the platform content is where the magic truly happens.
So sometimes it’s easy to focus on the fact that organic Reach has declined and we can blame that on the algorithm or the fact that advertising has increased exponentially over the last few years or that brands and marketers are posting more content than ever before.
We also talked about how Facebook is making us pay to play right so we have to pay in order to increase our reach and increase our content being seen. The truth is that even though there is a ton of content being posted to Facebook every single day there’s not a ton of truly good content. That’s what I mean by content is where the magic happens so that’s what we need to focus on as brands and marketers.
There’s not a ton of truly good content and if we focus on a niche in a subset of the 2 billion users on Facebook and provide great content that’s useful for them and entertaining for them we truly have an opportunity to carve out a great little space for our brand on Facebook.
If you create that extra energy in the extra effort behind your contentun derstanding what your audience likes and I promise you your content will succeed at a higher level on Facebook.
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2. Facebook videos: keep them short and best for first
my number two tip for those looking to excel with Facebook marketing is of course video, lots of focus over the last couple years has been placed on video. We’ve seen it from Mark Zuckerberg essentially saying that video is the future of social media. We’ve seen it in their algorithm video being placed at the top of people’s newsfeeds, we’ve seen people being rewarded for going live a lot so really there is a focus on Facebook from the top on video.
We’ve seen a ton of success with video marketing some of our videos have reached up to 500,000 people and had a few hundred thousand views and I have no doubt that you as a marketer can make the same type of quality videos with maybe a small amount of resources or small team that you have.
I am gonna give you a few quick tips on how you can efficiently create great videos for your Facebook page number one is to remember not to be sales with your videos or really product or sales-focused it’s important to use video as a brand awareness tool at the top of the funnel that’s what people are engaging with on Facebook and it’s a really great gateway for you to reach new audience members.
Number two with video very technical remember to keep your videos at 120 seconds to two minutes or less buzz who actually ran a huge study setting more than a hundred million videos on Facebook. And what they found is that the top-performing videos were between 60 and 90 seconds.
Last but not least when it comes to video remember that 92% of Facebook users are actually using Facebook on their mobile device meaning people are scrolling quickly through their feed.
They have very short attention spans and they might be distracted by other things going on around them so that means keep your video short to the point and save the best for first studies have shown me you have only about eight seconds to capture someone’s attention and keep them around to watch your whole video.
3. Post curated content from top brands in your industry. It’s not to drive traffic or sales but to build awareness and relationships
People say they just don’t have enough time or energy to dedicate to really seeing social media through well one of the best ways to supplement always having to create new content over and over every single day for social.
It is to make sure that you’re posting curated content from other top reputable sources within your industry and I think it’s that part that’s super key for brands and marketers to remember is that it doesn’t completely replace your own content strategy within your company is simply supplements it to help you have a consistent voice and brand posting to social media.
The truth is if we’re only posting about ourselves our own products our own blog updates our own information people will start to tune that out after a while but with curated content, you have the opportunity not only to develop yourself as a thought leader within your industry but also build relationships with the people’s content. That you’re sharing that’s the beauty of curated content.
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4. Repurpose and re-share your Top-performing content. Wait 3-4 weeks before doing this
Our number four tip for Facebook marketing is to repurpose and reshare your top-performing content. I know I’m going to get a lot of questions about this but it is okay to share and re-share content across Facebook again.
If I take a look at top publishers and top brands on Facebook and what they’re doing with their Facebook strategy one thing that’s very apparent is they re-sharing top posts that have performed well on their Facebook page to help put this in perspective a little bit
.If you take a look at the actual data only about two to five percent of your audience are actually going to see any given piece of content that you post to your page.
2-5 percent that means 95 to 98% of your audience isn’t senior content at all so there’s really no harm in resharing in content to Facebook.