Grow your Facebook page; from scratch organically even if you have zero followers? So whether you are starting a brand new Facebook page for your business or you already have a page that just isn’t growing very well , in this post i’ll be sharing with you 5 most powerful tips which you can implement today in your business to start growing your page for free.
Okay guys let’s get into it
1- Don’t Ask Your Friends And Family To Like Your Page
So tip number one does not ask your friends and your family to like your page. Now I know You will be tempted to click on the invite button on the sidebar of Facebook just to get a few likes on your Fan page and especially when you’re starting out.
Nobody likes having zero followers and Facebook likes to gather data on the audience that likes your page. Now the Facebook algorithm has changed and is smarter than you and I and it will go out and analyze the audience that is most similar to our existing followers.
Facebook might not know what niche your Page is , but what they do know is the targeting keyword that we use and also the other pages that your audience also likes.
And another reason is if you are serious about creating viral content for your page then you should never ask your friends who aren’t even interested in your niche to like your page.
Because Facebook will show your content on their newsfeed and if your friends do not engage with Your content, Facebook will automatically assume that it’s a poor quality of content. And Facebook will not suggest it to more people thus lowering your overall reach.
2- Post A Video Content
And tip number two is to post video content. Video is one of the most engaging contents that you can ever post on your Facebook page. Because Facebook favors video way more than photo post and they will reward you by showing your video to a more similar audience in your niche. now before I move on to the next tip make sure that before you post your videos, Facebook actually suggests that your videos should be at least three minutes long.
So they can present it to more audiences and it can help you improve the performance of your video. You should also add a description and also add tags because you want to make sure that your audience can easily search for your content.
So make sure to add in all possible tags related to your niche and videos.
And last but not least make sure your video is in HD high definition because let’s be real nobody likes to watch blurry pixelated videos. now I know I’m going to be getting questions about, well what type of content should I create for my page obviously it will vary based on your niche but a few good ideas could be:
- How-to-videos you can create a video on :
- How to make a honey lemon tea
- or How to set up a tent for a camping trip basically etc
3: Avoid Posting Or Promoting Your Services Initially
Tip No.3 is to avoid promoting or posting any of your services and products on your page when you’re starting out. And yes I do know that is the most difficult part because we all want to make quick money fast. But why 99 of people fail with their Facebook page is because they focus on sell and sell. I’ve seen so many people post products after products after products literally every day for a whole month, and then they wonder how come i don’t have any engagement or sales
You get no sales initially because you have not to Build a relationship with your targeted audience for them to trust your brand enough to buy from you.
especially if you rely on organic traffic you need to provide some sort of value before you can ask them to buy from you. When I talk about the value of the content it can be really anything related to your niche so it could be anything that’s entertaining or funny like memes so it doesn’t always have to be five hacks on how to work out better. It can just be anything for fun and you can actually visit meme generator sites like meangenerator.net.
Where you can go in and create hundreds of different memes to post content on your page. You can then edit it.
Read More How to Grow Instagram Account
4: Fully Optimize Your Facebook Page
Tip number four is to fully optimize your facebook page, so what exactly do i mean by optimizing your page so in a nutshell you basically want to have three main images already uploaded onto your Facebook fan page. So the first one is your profile picture ,the second one is your banner and the third one is your story image. And according to a study by Microsoft The average human being have an attention span of eight seconds. So when our audience clicks on our Facebook page we want to immediately let them know that they are in the right place.
Lets say for example you are in the dog niche , you definitely want to place related images or videos on your profile picture, your banner and your story to let that person know exactly what your page is about.
You never want to leave them guessing or confused. That’s why images and videos are extremely powerful to let that person know exactly what your brand represents.
Tip Number 5 is hashtags, I’ve been getting so many questions of people asking me , should i use a hashtag? and is it that important now? I want to start by saying I personally don’t use any hashtags for my content. According to buzz sumo, they’ve analyzed over 1 billion Facebook posts over 30 million different pages and what they have found are posts with hashtags perform worse than posts without hashtags.
So does that mean we should never use hashtags? well no obviously, if facebook provides us with this tool we should be able to use it. If you are wanting to use hashtags I will actually keep it to a minimum.
And according to sure payroll, they found that the interactions were the highest when 1-2 hashtags were used. So I will pick out two of the most popular hashtag in my niche and then i would add that to my content.
Now another idea is to actually use branded hashtags which are hashtags that are specific to your brand only, that way you can easily track how much buzz your brand is creating. If someone shares your content elsewhere with your specific hashtag you can see how actively engaged people are with your brand.
In fact when you type in your hashtag into Facebook, they will generate a unique url for example if your hashtag is cats and sweaters. You can see that at the top of your URL which now says facebook.com slash cats in sweaters, now you can share this specific link on other social media sites like Instagram or Pinterest to get people to search and engage with your specific content hence funneling more traffic from other places for free.