So I’m doing a bit of a different post today but it is something that I always get asked in like my DMS and actually in person a whole lot too and it’s just basically about how to be an Instagram influencer? How to make an impact? I know it’s very saturated at the moment, so personally I think there are specific things that people are doing right and then that people are doing wrong, also the reason why I am talking about how to gain 100k followers is because I went back and kind of deconstructed what I did to get
to my first 100k followers.
1- Just Start
Tip number one If you want to be an Instagram Influencer is to just start. I personally didn’t start my YouTube for a very long time because I was scared of what people would think and I do have trouble speaking and expressing myself. I do have trouble articulating actually so that stopped me for a long long time. Honestly guys just do it if you feel like you can make a positive impact and influence people in a positive way then you should go and do it. Don’t be scared out about what people say and if you really feel it in your soul.
When I want to start my YouTube I literally could not get to sleep at night sometimes until I started it. So I like just start it just do it.
2- Find Your Niche and To Be Very Clear
The second point is something so important and it is to find your niche to be very clear on why people should follow you. Instagram is so saturated that there needs to be a reason why people follow you and you need to make that clear straight away. So when people go to your Instagram before they’re following you, sort of you know that your six photos and your bio. They can know straight away yes I want to follow this person or, no, and it’s really good to be clear.
Because you do only want people following you that you do the kind of things you stand for and you’re about personally, when I’m about to fire someone, go to their bio I’ll have a quick skim over photos and then I decide and there this is all about finding your niche so if you’re a really into fashion make it obvious that it’s a fashion sort of.
3- Add Value
Now the third point and this is probably my favorite point because I feel like so many people miss this point and it is to Add Value. I know it’s kind of hard because there are some Instagrams where the person just looks extremely pretty and they put an emoji as a caption and you don’t get any value from there. You’re like their account but so many people are following them and guys that’s kind of like the 1%.
I have found I specifically don’t follow those people. I follow people who give me value in some way personally. I wake up go in my phone, it’s kind of like reading the newspaper. I love learning new things I love being informed so make sure your account whether it’s Instagram or YouTube is adding value in some way.
Now I love informative videos, I always have like little tips and tricks on how to be healthier. I know that you guys really like that and so I’m more of like an informational sort of person and even on my Instagram captions like some are quick and short. I personally don’t like reading novels every single time but you need to mix it up and some captions need to add value to that person. And also just because I’m talking about I do informational sort of captions and posts.
4- Be Vulnerable and Show Your personality
Okay fourth point guys is to be vulnerable and show your personality. I personally don’t follow anyone or follow someone and then I do this thing where every couple of weeks I go through my feed and if there’s a post where it makes me feel crap about myself or if I just like don’t feel any connection to the person I will unfollow them. it’s not nice to show your bad sides and be vulnerable and show your weaknesses. This is what is going to gain connection with your audience but for example, I show
everything I show people when I’m like really down. I’ve got stuff with my hormones I’m feeling really crappy I also show people my really good day.
I’m feeling motivated and awesome and you know on track I’m not gonna lie so I don’t know like I personally only follow people that I have a connection to,because I feel like I’m friends with them.
I personally think if you do want to be bigger on Instagram and you want people to be invested in your life and you really want to be you you need to share your personal life and you need to be vulnerable.
5- Be Yourself Be Real Be Authentic
So my last and final tip is to be yourself be real be authentic. I personally can tell when someone is kind of like putting on a personality or you’re just kind of like I don’t know,I don’t feel like you’re being real with me and I personally never follow those people. Because like I said I need to have a connection with someone true follow them and be invested in their life. And so like I was saying before I didn’t do YouTube for a long time because I thought I didn’t have the personality for it. I’m not that loud I’m a bit introverted.
I’m a bit more serious there will be people who like your sort of personality but if you’re not yourself, like people who notice I feel like I can really like see right through people when they’re not like the real authentic self. If you’re not producing content that feels good and like authentic to people , they can feel that.
I guarantee you’ll find your tribe you’ll find your people who love you for you and your personality. So there’s just no point on copying someone and not being authentic because you won’t be able to keep it up and it will show through your content so basically being authentic and real is the key to growth of an Instagram account.